The Neighborhood Awards The HOODIE AWARDS ARE NOW THE NEIGHBORHOOD AWARDS, the brainchild of Steve Harvey and television/radio producer Rushion McDonald.  The show honors local businesses, religious/neighborhood leaders, churches, and high schools for their contributions as well as excellence within their own neighborhoods. This award show is best described as the Oscars with an urban flair. The Neighborhood Awards features a diverse and ultra talented group of celebrities, actors, athletes, and recording artists who present 12 non-traditional awards to the stars of our neighborhood.